If your website isn’t correctly optimised, you’re missing out on new business. About 60% of searches now take place on mobile devices, and Google ranks mobile websites higher in search engine results, so make sure your site is mobile friendly or at least responsive. Other factors such as keyword placement, meta information and backlinks can affect your site as well. So, if your site isn’t optimised properly, you’re likely to be losing leads and potential customers to your competitors.
The speed of your site is important, too. If a page isn’t fully loaded in less than five seconds, the probability of people leaving roughly doubles (from two seconds’ load time) according to US research. Check out how fast yours is at Google’s PageSpeed Insights. This factor is all the more important given that mobile browsers have lower bandwidth meaning pages load slower and large pages can use a significant portion of a phone user’s data.
A secure site (https rather than http) is also a must-have. Customers are less likely to fill in personal information if the site isn’t secure. In fact, if your site users are doing this, they’re at risk of personal information being stolen from them, especially on public Wi-Fi networks. Because of this, search engines are starting to dish out penalties for insecure sites, so this is thing to do sooner rather than later. Hence, using a secure connection is not only smart marketing, it’s only fair to your customers.
Search Engine Optimisation (SEO) is a big deal and one that needs to be monitored continuously. To help your business show up in local searches and listings, you’ll need local SEO – that means optimising your site for local searches and keywords. Here at Keycomm we have local Brisbane SEO experts and digital marketers to optimise your site, find keywords that matter to you and create quality content. We can also help customers business’s name, address and phone number, and keep you up to speed with social media.